With the partnership with Wexer, BlueFit addressed instructor challenges by enabling them to fill gaps in their schedule, offer a broader variety of classes, and provide a reliable alternative when live instructors aren’t available. Through Wexer, BlueFit is successfully elevating member experiences and driving more member engagement.
Founded in Sydney in 2007, BlueFit is a facility management company that runs over 35 leisure centers, serving 25,000 members across Australia. Their mission is to inspire community activity through transparent partnerships and quality service. In line with this vision, BlueFit began exploring new ways to enhance member engagement, and in 2021, they partnered with Wexer, a leading provider of virtual fitness solutions.
BlueFit Instructor Challenges
BlueFit, like many fitness facilities, faced several challenges.
1. Unfilled Time Slots
Instructors weren’t always available for certain time slots, particularly during off-peak hours. This led to gaps in their timetable that affected member experience.
2. Instructor Shortages
Last-minute instructor cancellations often left BlueFit without a backup plan. This inconsistency impacted class attendance and member satisfaction.
3. Limited Class Variety
Despite their strong in-person class program, BlueFit realized they could offer more variety, especially for popular classes such as combat and core workouts, which required specialized instructors.
Recognizing these gaps, BlueFit’s Chief Experience Officer Otua Attuquayefio began exploring virtual solutions to provide consistent, engaging, and flexible fitness options.
“Wexer helps alleviate staffing pain points, providing quality virtual classes when live instructors aren’t available“
~Otua Attuquayefio, Chief Experience Officer at BlueFit ~
Why BlueFit Chose Wexer
1. Value for Members
Virtual fitness provided added value for members by giving them access to a broad library of classes that fit around their schedules. Whether members wanted to work out early in the morning or during off-peak hours, Wexer’s platform ensured that fitness was always available.
2. Comprehensive Class Library
Wexer offered an extensive collection of classes, including those that were hard to run in-person, such as combat and core-focused sessions. This helped BlueFit diversify its timetable without hiring additional instructors.
“Wexer offers a good mix of classes with the appropriate technology we were after.“
~ Otua Attuquayefio, Chief Experience Officer at BlueFit ~
3. Cost-Effective Live & Virtual Solutions
Running a variety of live classes can be expensive, especially when centers face budget restrictions. With Wexer, BlueFit could keep costs down by relying on virtual classes to fill gaps, offer covers, and extend their class schedule.
“Integrate Wexer to complement your gym’s offerings without replacing your valuable instructors. This approach ensured that wevdidn’t sacrifice their live offerings, but instead enhanced group exercise (GX) programs with a flexible virtual component“
~ Otua Attuquayefio, Chief Experience Officer at BlueFit ~
4. Wexer’s Seamless Integration
Wexer’s platform was seamlessly integrated into BlueFit’s existing system, allowing them to offer both on-demand and live virtual classes across their facilities. The virtual classes filled the gaps in their timetable and provided a reliable backup for instructor absences. BlueFit could now run high-quality virtual classes whenever needed, ensuring members had access to consistent fitness programming.
Otua highlighted the ease of integrating Wexer’s system into BlueFit’s operations, stating, “Wexer’s system seamlessly integrates into your existing setup, minimizing technical issues and support headaches.”
Wexer’s virtual fitness solution also provided additional engagement tools, including interactive content and themed workouts. These features helped make workouts more exciting and tailored to the needs of their diverse member base. This variety was key in attracting members who might not have participated in group classes otherwise.
The Results: Increased Engagement and Enhanced Member Experience
Since incorporating Wexer, BlueFit has seen several measurable improvements
✅ Tripled Class Offerings
With Wexer’s content library, BlueFit’s on-demand class offerings have tripled, significantly expanding their fitness options for members. This increase in available classes has helped BlueFit maintain a robust schedule, even during traditionally low-attendance times.
✅ 8% Growth in Member Event Attendance
Wexer’s dynamic and interactive content has also contributed to an 8% increase in member event attendance. By promoting special events and themed workouts through Wexer’s platform, BlueFit has been able to attract more members to participate in fitness activities, creating a lively and engaging environment.
They can incorporate gym promotions with Wexer’s interactive content and standard event features, making each workout session unique and exciting. This feature has become a key selling point for BlueFit’s events, helping them stand out in a competitive market.
✅ Improved Group Exercise Attendance
Wexer’s virtual classes have provided members with a taste of what to expect in live classes, helping them build confidence before attending in-person sessions. This has resulted in increased GX attendance, particularly for classes that were previously underperforming.
“Wexer’s virtual classes are a hit with members, providing a reliable fallback when live classes aren’t an option.” Members have come to appreciate the convenience and reliability of having virtual options available, making them more likely to participate in group exercise programs overall.“
~Otua Attuquayefio, Chief Experience Officer at BlueFit ~
BlueFit’s Commitment to Member Experience
For BlueFit, the partnership with Wexer is about more than just filling gaps; it’s about providing a superior member experience that keeps people coming back. The integration of virtual fitness allows BlueFit to offer something for everyone, from seasoned gym-goers to those just beginning their fitness journey.
Otua highlights the importance of member engagement, saying, “Enhance your gym’s class experience with interactive and themed content, making workouts more engaging for members.” With Wexer’s virtual fitness solutions, BlueFit did exactly that—providing a dynamic and varied experience that caters to the evolving needs of their members.
BlueFit’s approach to virtual fitness has also been about complementing their live offerings, rather than replacing them. The flexibility of Wexer’s platform has allowed BlueFit to optimize their facilities and offer more without additional operational complexity or cost.
Virtual Fitness Driving Member Growth
BlueFit’s partnership with Wexer has been a resounding success, demonstrating the potential of virtual fitness to transform the member experience and drive engagement in the leisure industry. By offering a wider variety of classes, filling schedule gaps, and providing reliable alternatives when live instructors aren’t available, Wexer has helped BlueFit elevate its fitness offerings and grow its member base.
As Otua sums up, “Optimize your facility with Wexer, offering on-demand and live virtual classes to meet diverse member needs.” With Wexer, BlueFit is not only addressing the current demands of its members but is also well-positioned to continue evolving and expanding its offerings in the future.
If you are a fitness operator looking to enhance their member experience and streamline their operations, let Wexer help you integrate virtual fitness solutions into traditional fitness and wellness models.
More Information:
Otua Attuquayefio, Chief Experience Officer at BlueFit
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