Wexer https://wexer.com/ Fri, 20 Dec 2024 21:03:19 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7.1 Boost Growth With Digital Fitness Content Creation Strategies https://wexer.com/blog/digital-fitness-content-creation-strategies/ Fri, 20 Dec 2024 20:30:41 +0000 https://wexer.com/?p=10280 Digital fitness innovations are transforming the way people approach health and wellness, merging cutting-edge technology with user centric solutions. User centric design is a comprehensive holistic approach to incorporate user needs and preferences into every aspect of an organization’s culture, strategy, and operations. The fitness industry is undergoing a remarkable transformation, as digital solutions redefine […]

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Digital fitness innovations are transforming the way people approach health and wellness, merging cutting-edge technology with user centric solutions. User centric design is a comprehensive holistic approach to incorporate user needs and preferences into every aspect of an organization’s culture, strategy, and operations.

Read more: Boost Growth With Digital Fitness Content Creation Strategies

The fitness industry is undergoing a remarkable transformation, as digital solutions redefine how people engage with health and wellness. With the rise of fitness content creation, technology is reshaping expectations by offering unprecedented flexibility, accessibility, and personalization.

Paul Bowman, Wexer CEO, speaks with Stewart Miller, the Co-Founder and CEO of LIvewire Production. With over 25 years in the fitness industry, Stewart has managed equipment, built an award-winning boutique gym in Dubai, and creates high-quality digital content for gyms and fitness centers worldwide. 


Companies like Wexer and LIvewire Productions are at the forefront of this revolution, seamlessly blending physical and digital fitness to meet evolving consumer demands. Wexer delivers over 25 million fitness experiences annually through its innovative digital platform, while LIvewire Productions specializes in creating high-quality, white-label fitness content that resonates with audiences globally. Together, they are reshaping how fitness operators and wellness organizations approach content creation and delivery.

Explore the dynamic role of fitness content creation in overcoming industry challenges and unlock new opportunities for growth. From addressing hurdles like transitioning in-studio talent to on-camera roles to leveraging cutting-edge technologies like AI and virtual environments, digital fitness solutions equip businesses to thrive in an increasingly tech-driven landscape. Whether you’re a fitness operator, wellness professional, or simply curious about the future of fitness, this exploration sheds light on how digital innovations are redefining the industry.

The Rise of Digital Fitness

Digital fitness has become essential as consumers demand more flexibility and personalized experiences. Today’s fitness enthusiasts expect workouts that fit their schedules and goals, whether at the gym, at home, or on the go. The COVID-19 pandemic accelerated this trend, positioning digital platforms as the primary way to stay active during lockdowns. Post-pandemic, fitness content creation has emerged as a long-term growth strategy rather than a temporary fix, reshaping how businesses engage with their members.

“They’re realizing there’s actually great value in the blend between the analog and the digital. The digital is not eating the analog and the analog is not eating the digital.”

~ Stewart Miller, Cofounder & CEO of Livewire Production ~

Combining physical and digital fitness experiences is now crucial for retaining and engaging members. This blended approach ensures flexibility, allowing members to supplement in-person classes or stay consistent when they can’t visit the gym. Digital options also address operational challenges, such as filling less-attended time slots, while maintaining brand quality and customer satisfaction. By integrating digital and physical fitness, operators can better meet evolving demands, foster loyalty, and remain competitive.

Overcoming Challenges in Fitness Content Creation

Creating engaging fitness content comes with unique challenges, particularly when transitioning in-studio talent to on-camera performances. As Stuart Miller of LIvewire Productions explains, even the most skilled in-person instructors often struggle to connect effectively on camera, as it requires an entirely different skill set. This disconnect can undermine the quality of content and hinder its impact. Achieving success in fitness content creation starts with talent buy-in. Instructors must believe in the value of digital fitness and feel motivated to adapt to the medium, making it crucial for businesses to secure their commitment early on.

“The hardest part is convincing someone who is fantastic in the studio and with the community, and then to put them on camera. It’s a different skill set.”

~  Stewart Miller, Co-Founder & CEO of Livewire Production ~

Another significant hurdle is the high production cost, which can result in a poor return on investment if content is not executed strategically. Miller advises fitness operators to bring in professionals—experienced editors, voice coaches, and production teams—to ensure the content is polished and aligns with the brand’s identity. For instance, LIvewire Productions collaborates with industry experts, including those from renowned media companies like Discovery Channel, to create top-quality fitness videos.

Strategic content distribution is also key to maximizing reach and ROI. Many operators invest heavily in creating content only for it to languish on underutilized platforms like YouTube or a proprietary app. Businesses need a clear strategy to ensure content reaches the right audience through the most effective channels. By addressing these challenges with professional expertise, talent support, and a focused distribution plan, fitness operators can create compelling content that resonates with their community and drives sustainable growth.

White-Label Fitness Content: A Game-Changer

White-label content, as described by LIvewire Productions, is a highly adaptable and unbranded solution designed to meet the unique needs of fitness operators and wellness organizations. Unlike traditional branded content, white-label material is completely customizable, allowing businesses to tailor it to their specific audience without visible third-party branding. This approach ensures operators can seamlessly integrate the content into their ecosystems—whether it’s on their apps, websites, or other platforms—while maintaining a consistent brand identity. Additionally, LIvewire’s innovative use of virtual environments allows for further personalization, such as adding gym logos or creating unique, brand-aligned digital settings with minimal effort.

The scalability and cost-effectiveness of white-label content make it a game-changer for fitness content creation. Instead of investing heavily in developing and producing original content, operators can leverage high-quality, ready-made resources from specialists like LIvewire. This reduces both time and financial burdens while ensuring a professional-grade product. AI technologies further enhance this offering by enabling swift localization, such as translations or cultural customizations, ensuring the content resonates with diverse audiences.

“Everybody ends up losing energy behind it because they end up investing millions of dollars into the production and they get a very small ROI. You have to include platforms in your strategy. Decide which your goals and what platforms you are going to use? Also, where are you going to be seen?”

~  Stewart Miller, Co-Founder & CEO of Livewire Production ~

Virtual environments also allow gyms to align content more closely with their branding. For instance, a digital workout could feature a custom-designed virtual studio or scenic backdrop that matches the business’s aesthetic. These innovations not only elevate the member experience but also future-proof the content, ensuring it remains relevant as business needs evolve. By adopting white-label content, fitness operators can deliver personalized, high-quality digital solutions without overextending their resources.

The Role of AI in Fitness Content Creation

Artificial intelligence (AI) is revolutionizing the fitness industry, particularly in fitness content creation. Stuart Miller of LIvewire Productions highlights how AI is being leveraged to transform traditional methods into more efficient and creative processes. One example is AI-powered dubbing, which enables fitness content to be seamlessly translated into multiple languages without requiring costly re-recording sessions. Additionally, AI is used to create animated content that replicates real movements, such as yoga poses, by capturing the precise actions of instructors and converting them into digital formats. This level of hyper-customization allows fitness operators to tailor content to their audiences, enhancing accessibility and engagement across global markets.

“We are in the transformation economy. We are preparing for hyper-customization which is effectively the AI economy.”

Stewart Miller, Co-Founder & CEO of Livewire Production ~

Beyond production, AI plays a pivotal role in enhancing member experiences. For personal trainers and gym operators, AI-driven insights provide actionable data about member activity, progress, and habits. Wearable technology, combined with AI analytics, allows members to track their performance in real time and share this information with their trainers. For example, AI tools can monitor metrics like steps, heart rate, or workout intensity, then generate personalized recommendations or alerts for both the user and their coach. These insights enable trainers to offer more targeted feedback, improving member satisfaction and outcomes.

In the future, AI’s ability to aggregate and analyze data will make fitness experiences even more seamless and personalized. By capturing and summarizing information, AI empowers trainers and operators to focus on delivering high-touch, customized services, creating a more efficient and enjoyable fitness journey for all.

As the fitness industry continues to expand globally, the ability to localize content for multilingual audiences is becoming increasingly important. LIvewire Productions leverages advanced tools, including AI-powered dubbing, to make high-quality fitness content accessible in multiple languages. This innovation allows fitness operators to reach broader audiences while maintaining the same level of professionalism and engagement found in the original material. Such adaptability is particularly valuable for franchises and international markets, where localized content helps create a consistent member experience across diverse regions. 

By tailoring workouts, branding, and language to meet the needs of different cultural contexts, fitness businesses can strengthen their global presence while fostering local connections.

The fitness industry is also witnessing a shift toward hyper-customization and immersive experiences, driven by advancements in virtual reality (VR) and related technologies. These tools enable businesses to create deeply engaging, personalized fitness environments. For instance, virtual environments allow for the seamless customization of workout settings, such as integrating a gym’s branding into the background or offering dynamic, scenic vistas that enhance the member experience.

The potential for disruption extends beyond traditional fitness players, with industries like Disney and Netflix poised to make an impact. These entertainment giants, known for their mastery of storytelling and content creation, have the resources to produce highly engaging, interactive fitness experiences. This could range from live-streamed workouts with celebrity trainers to animated or VR-based sessions that captivate audiences in new ways. Such innovations challenge traditional fitness operators to keep pace by integrating immersive and personalized digital offerings into their strategies, ensuring they remain competitive in this rapidly evolving landscape.

Why Outsourcing Digital Fitness Content Makes Sense

In today’s fast-evolving fitness industry, gym operators increasingly recognize the value of focusing on their core business—delivering exceptional in-person experiences—while entrusting fitness content creation to specialists. Managing both physical and digital offerings internally can be resource-intensive and divert attention from the unique strengths that make gyms and studios stand out, such as personal connections, on-site expertise, and community building. 

By partnering with professionals who specialize in digital fitness content, operators can ensure they offer a robust digital experience without overextending their resources. Companies like Wexer and LIvewire Productions provide tailored solutions, enabling fitness businesses to remain competitive while keeping their focus on what they do best.


Wexer can help you design your user center experience today! Email usINFO@WEXER.COM

Additional Resources:

Paul Bowman on Linked In

Livewire Production

Stewart Miller on LinkedIn

Podcast 48

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How User Centric AI Strategies Innovate Wellness & Fitness https://wexer.com/blog/how-user-centric-ai-strategies-innovate-wellness-fitness-bryan-orourke/ Tue, 10 Dec 2024 21:59:02 +0000 https://wexer.com/?p=10269 Digital fitness innovations are transforming the way people approach health and wellness, merging cutting-edge technology with user centric solutions. User centric design is a comprehensive holistic approach to incorporate user needs and preferences into every aspect of an organization’s culture, strategy, and operations. This approach includes AI-powered hyper-personalization, seamless app integrations, and virtual fitness and […]

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Digital fitness innovations are transforming the way people approach health and wellness, merging cutting-edge technology with user centric solutions. User centric design is a comprehensive holistic approach to incorporate user needs and preferences into every aspect of an organization’s culture, strategy, and operations.

Read more: How User Centric AI Strategies Innovate Wellness & Fitness

This approach includes AI-powered hyper-personalization, seamless app integrations, and virtual fitness and wellness platforms, all designed to deliver more customized, engaging, and effective fitness and wellness user experiences.

Paul Bowman, Wexer CEO, interviews Bryan O’Rourke about digital trends and how to utilize user centric strategies in the fitness and wellness industry. Bryan is the CEO of Core Health & Fitness and the President of the Fitness Industry Technology Council. He is an advisor for the health and fitness industry on business strategies, enhanced user experiences, and market trends. 

In this interview, Bryan discusses why it is the time to invest in digital technology and develop user centric AI strategies for wellness and fitness innovation. It is important to build trust through authenticity, user centric designs, and personalization  for user experiences, and separate the hype of AI from its core functionality. 

They share how Wexer utilizes AI powered data to power digital and fitness innovations. Wexer delivers over 25 million fitness experiences annually and utilizes their data to create better user experiences for the fitness and wellness industry. Wexer’s approach focuses on integrating user needs with scalable, reliable technology to create solutions that feel personal and authentic. This combination of innovation and community connection sets a benchmark for the industry, proving that technology can enhance fitness while fostering genuine engagement.

These technologies bridge the gap between traditional fitness experiences and the limitless possibilities of tech-driven solutions. By offering convenience, accessibility, and personalization, digital fitness innovations are paving the way for a healthier, more connected future.

Building Trust in AI and Digital Technology

In the digital fitness landscape, user skepticism presents a significant hurdle. According to the Wexer podcast, 60% of users question the credibility of online fitness content due to the overwhelming volume of information and unreliable sources that dominate the digital space.

To stand out in this environment, fitness brands must prioritize authenticity and transparency. High-quality content that resonates with user needs can establish credibility and build trust. For example, featuring well-known instructors, offering tailored workout plans, and providing verifiable results help brands position themselves as reliable leaders in the industry.

“The way you engage people digitally is changing. I think quality over quantity will become more evident.”

~ Bryan O’Rourke, CEO of Core Health & Fitness ~

Furthermore, fostering community and interaction through digital platforms enhances trust. Virtual classes, personalized guidance, and community-driven fitness challenges create an atmosphere of authenticity that keeps users engaged and confident in the services they choose.

By addressing user concerns about credibility and prioritizing meaningful connections, fitness providers can build lasting relationships that drive loyalty and retention in a competitive market.

The Role of AI in Digital Fitness Innovation

AI (Artificial intelligence) is revolutionizing fitness by enabling hyper-personalized experiences tailored to individual needs and preferences. AI-driven tools provide users with features like real-time form correction, performance analysis, and personalized workout recommendations, making fitness journeys more efficient and impactful.

O’Rourke also describes how companies can utilize AI-powered technology can boost member retention and reduce churn by analyzing user usage data. AI can also analyze user movements and suggest improvements, enhancing workout effectiveness while reducing the risk of injury. Fitness apps can leverage AI to learn user behaviors and preferences, delivering workouts and tips that align with their unique goals. 

Despite its immense potential, AI cannot replace the value of human connection. As highlighted in the Wexer podcast, users often seek the emotional engagement and trust that comes from human interactions, such as relationships with local instructors or participation in group classes. Balancing AI-driven efficiency with these personal touches ensures a holistic and satisfying fitness experience.

By integrating AI thoughtfully, fitness providers can combine the precision of technology with the warmth of human interaction, offering the best of both worlds.

Meet User Time Saving Expectations In An Impatient Economy

The rise of the impatient economy has shaped consumer expectations for fitness services, with users demanding seamless, fast, and intuitive interactions. Lengthy sign-up processes, complicated navigation, or delays in accessing content can deter users, leading to frustration and disengagement.

To address this, digital fitness platforms are simplifying user experiences with features like one-click access to on-demand classes, QR code-based workout recommendations, and personalized dashboards. These innovations eliminate friction and align with consumer expectations for speed and convenience.

For example, curated workout lists tailored to individual preferences or fitness goals save users time and make navigating fitness apps a breeze. Ensuring these processes are efficient not only enhances user satisfaction but also positions providers as leaders in delivering user-friendly solutions.

By prioritizing ease of access and intuitive design, fitness providers can better meet the needs of today’s fast-paced users while fostering long-term loyalty.

Foster Community With User Centric Digital Fitness & Wellness

In the fitness world, community is a cornerstone of user engagement and retention. Digital fitness innovations are breaking barriers by creating opportunities for connection through virtual and hybrid platforms. These tools replicate the camaraderie of in-person classes while offering the flexibility of remote participation.

Virtual fitness platforms, for example, allow users from around the globe to join classes together, forming meaningful bonds despite physical distance. Some communities even self-organize, hosting group workouts or sharing progress in fitness forums. This dynamic creates an inclusive and supportive environment, fostering a sense of belonging that keeps users engaged.

As highlighted in the Wexer podcast, virtual fitness can also blend seamlessly with physical spaces. Platforms that offer hybrid solutions—like live-streamed sessions with local instructors from local gyms—help bridge the gap between digital and in-person experiences. This approach ensures users feel connected no matter where or how they choose to engage with their fitness journeys.

By prioritizing community-building, fitness providers can enhance user satisfaction while creating lasting relationships within their ecosystem.

Create High-Quality Fitness & Wellness Content Users Want

High-quality content is essential for capturing user attention and building trust in the crowded digital fitness space. Users are increasingly drawn to authentic, personalized content that aligns with their fitness and health goals while addressing their unique challenges.

Create Effective Content Strategies 

  • Personalized Workout Plans Tailored to Specific Fitness Levels or Goals
  • Interactive Virtual Sessions Led By Trusted Local Instructors or Popular Programs
  • Create Targeted Educational Resources: Blogs, Videos, or Podcasts with Actionable Tips

Highlighting local instructors or fitness experts adds a relatable, trustworthy face to digital platforms, enhancing their appeal. By producing content that feels genuine and relevant, fitness providers can differentiate themselves and establish a strong, credible presence in the industry.

Delivering valuable, engaging content not only meets user expectations but also positions brands as leaders in the evolving fitness market.

User Centric Solutions 

The future of digital fitness lies in holistic health solutions that integrate fitness with wellness, recovery, and medical personalization. Emerging trends include incorporating guided recovery programs, stress management tools, and even fitness plans tailored to specific health conditions.

For example, apps that combine workout tracking with meditation guidance or stress-reducing exercises can offer users a more comprehensive wellness experience. Medical personalization, such as fitness regimens designed for users with chronic conditions, is also gaining traction, making fitness accessible to broader audiences.

By adopting these trends, fitness providers can create transformative experiences that address the evolving needs of their users. Holistic solutions not only improve physical health but also enhance overall well-being, ensuring a deeper connection between users and fitness services.

Embrace User Centric Digital Fitness Innovation

Digital fitness innovations are reshaping the industry by addressing key pillars like trust, AI-driven personalization, community engagement, and high-quality content. Successful fitness providers recognize the importance of balancing technology with more touchpoints for meaningful human connections to deliver well-rounded, impactful experiences.

“There is simply an inadequate amount of time spent on touchpoints and designing user experience.”

~  Bryan O’Rourke, CEO of Core Health & Fitness ~

By investing in authentic, innovative, and user centric wellness strategies, fitness brands can thrive in a competitive landscape. As the fitness industry continues to evolve, embracing digital fitness innovations ensures businesses can meet user needs, foster loyalty, and lead the way in redefining health and wellness for the modern age.

Wexer can help you design your user center experience today! Email usINFO@WEXER.COM

Additional Resources:

Core Health & Fitness

Bryan O’Rourke on LinkedIn

Podcast 46:

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Act Now: 2025 Digital Fitness Trends Enhance Bottom Line https://wexer.com/blog/2025-digital-fitness-trends-enhance-bottom-line/ Mon, 25 Nov 2024 22:29:42 +0000 https://wexer.com/?p=10256 The 2025 digital fitness trends are showing the industry is evolving rapidly, driven by shifting consumer behaviors and technological advancements. In 2025, the focus will be on building trust, offering hyper-personalized experiences, catering to the impatience economy with on-demand solutions, fostering community, integrating AI-driven innovations, and ensuring sustainable engagement. It may seem like a lot […]

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The 2025 digital fitness trends are showing the industry is evolving rapidly, driven by shifting consumer behaviors and technological advancements. In 2025, the focus will be on building trust, offering hyper-personalized experiences, catering to the impatience economy with on-demand solutions, fostering community, integrating AI-driven innovations, and ensuring sustainable engagement.

It may seem like a lot to deal with, but read on to discover actionable insights to leverage these trends effectively and quickly. Wexer is ready to embrace these trends to continue revolutionizing the fitness landscape and enhancing user experiences.

1. Trust in Digital Spaces

Digital skepticism is at an all-time high, with nearly 60% of consumers questioning the authenticity of online content. In an age rife with misinformation, trust has become a cornerstone for any successful digital platform. Brands that prioritize transparency and verified content will thrive. According to Accenture LIfe 59.9% of people are questioning the authenticity of online content more than before.

2. Hyper-Personalized Fitness Experiences

The demand for personalized fitness journeys is surging, with over 68% of consumers preferring brands that educate and engage them with tailored content. Customized solutions ensure users feel valued and understood, fostering long-term loyalty.

3. On-Demand Fitness for the Impatience Economy

Modern lifestyles demand quick, efficient solutions. Over half of consumers prioritize convenient, on-demand fitness options over traditional approaches. This shift reflects the need for flexibility in integrating fitness into busy schedules.

4. Community and Connection

Fitness is no longer a solo endeavor. Studies show that individuals are 57% more likely to stick to a fitness routine if it includes social engagement. Virtual leaderboards, group challenges, and online communities are reshaping the digital fitness experience.

5. AI-Driven Innovation


Artificial intelligence is revolutionizing fitness with advanced analytics, tailored recommendations, and precise workout plans. AI ensures content is both engaging and effective while retaining a human-centric approach to health and wellness.

6. Sustainable Digital Engagement


Consistency and quality are vital for long-term engagement. Platforms that regularly refresh their content and align with user expectations see retention rates soar by 45%. Gamified experiences and interactive features further enhance user commitment.

To maximize opportunities in the digital fitness space, fitness providers and users alike must adapt strategies that align with these trends. Here’s how to effectively leverage each trend:

1. Build and Foster Trust

  • Transparency Is Key: Ensure clear communication in your offerings, from workout methodologies to data handling practices.
  • Partner with Experts: Collaborate with certified fitness professionals to deliver credible content.
  • Combat Misinformation: Use verified information and highlight authenticity to differentiate your brand.

2. Embrace Hyper-Personalization

  • Leverage Data: Use analytics to understand user preferences and create individualized fitness plans.
  • Adapt in Real-Time: Employ tools that adjust content dynamically based on user progress and feedback.
  • Celebrate Diversity: Offer diverse workout options to cater to varied fitness levels, goals, and interests.

3. Prioritize Convenience with On-Demand Fitness

  • Expand Content Libraries: Include a range of workouts from quick sessions to comprehensive programs.
  • Mobile Optimization: Ensure your platform is accessible across devices to fit seamlessly into users’ lives.
  • Focus on Micro-Fitness: Develop short, high-impact workouts for users with limited time.

4. Cultivate a Sense of Community

  • Integrate Social Features: Add group challenges, virtual leaderboards, and progress-sharing options.
  • Host Events: Organize virtual or hybrid fitness events to create shared experiences.
  • Encourage Peer Support: Promote user forums or chat groups for motivation and accountability.

5. Harness AI Responsibly

  • Drive Personalization: Use AI to offer personalization recommendations based on user habits, preferences, and performance.
  • Streamline Interactions: Automate administrative tasks like scheduling and feedback collection to enhance user focus on fitness.
  • Maintain Quality: Balance automation with expert oversight to ensure content remains accurate and impactful.

6. Sustain Engagement

  • Refresh Content Regularly: Introduce new workouts, challenges, and fitness plans to keep users coming back.
  • Gamify the Experience: Use achievements, rewards, and leaderboards to make fitness engaging and fun.
  • Adapt to Trends: Stay attuned to consumer needs and emerging technologies to maintain relevance.

For Fitness Providers

Digital fitness brands have a significant opportunity to redefine how consumers approach wellness. By aligning with these trends, providers can:

  • Enhance user retention with reliable, engaging, and diverse content.
  • Strengthen relationships by emphasizing community and personalization.
  • Leverage technology like AI to deliver unmatched fitness solutions.

For Consumers

Fitness enthusiasts benefit from these advancements through:

  • More accessible and tailored fitness experiences.
  • Increased opportunities for community involvement and support.
  • High-quality, trustworthy content that drives sustainable results.

For the Fitness Ecosystem

The integration of these trends contributes to a holistic, forward-thinking fitness environment where innovation meets reliability. The focus on trust and sustainability ensures the digital fitness industry remains a vital, empowering force for global wellness.

Wexer is at the forefront of these transformations, committed to crafting innovative, user-focused solutions that redefine digital fitness. With a focus on trust, personalization, and cutting-edge technology, Wexer continues to lead the charge in creating engaging, inclusive, and effective fitness experiences.

The future of digital fitness lies in its ability to adapt to consumer demands for trust, personalization, convenience, and community. As we navigate 2025, these trends offer a roadmap for both providers and users to thrive in a dynamic, tech-driven fitness landscape. Whether you’re a fitness enthusiast, a digital provider, or part of the broader fitness ecosystem, embracing these trends ensures a healthier, more connected future.

Ready to redefine your fitness journey? Join Wexer today and experience the future of digital fitness firsthand. Reach out to robert.louw@wexer.com to learn more!

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Case Study: Nordic Wellness Gains Positive ROI & Cuts Costs With Wexer https://wexer.com/blog/case-study-nordic-wellness-gains-positive-roi-cuts-costs-with-wexer/ Wed, 20 Nov 2024 19:01:38 +0000 https://wexer.com/?p=10242 By partnering with Wexer, Nordic Wellness has been able to effectively integrate and manage virtual group classes into their gyms, transforming member engagement, usage, and providing a positive ROI (Return On Investment). Nordic Wellness, one of Sweden’s largest gym chains with over 300 clubs, has been a leader in the fitness industry, committed to delivering […]

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By partnering with Wexer, Nordic Wellness has been able to effectively integrate and manage virtual group classes into their gyms, transforming member engagement, usage, and providing a positive ROI (Return On Investment). Nordic Wellness, one of Sweden’s largest gym chains with over 300 clubs, has been a leader in the fitness industry, committed to delivering a diverse, accessible, and quality fitness experience to its members.

Background on Nordic Wellness and Virtual Fitness Adoption

Since adopting Wexer’s virtual platform in 2016, Nordic Wellness has made significant strides in expanding its offerings. With virtual fitness, Nordic Wellness has grown its facility count by 54 locations between 2016 and 2019, and now aims to operate close to 300+ active Wexer players across Sweden. This integration enables Nordic Wellness to meet diverse member needs, providing virtual training in areas like group training studios, aerobics rooms, and cycling zones. The partnership with Wexer helps Nordic Wellness activate all areas of its clubs around the clock, catering to a wide audience, from fitness newcomers to seasoned athletes.

The Opportunity: Nordic Wellness Needed To Solve Challenges

Nordic Wellness, one of Sweden’s leading gym chains, faced the challenge of meeting the evolving expectations of their diverse member base while managing operational efficiency across multiple locations. Members increasingly sought flexible workout options that could fit into their busy schedules, while the company needed to optimize costs, particularly in delivering consistent, high-quality group fitness experiences. The traditional reliance on in-person classes posed limitations, including staffing costs, schedule conflicts, and the inability to provide 24/7 access to workouts. To maintain their reputation for excellence and continue growing their membership, Nordic Wellness needed a solution that combined accessibility, affordability, and high-quality content.

The Solution Wexer Solved for Nordic Wellness

Wexer provided Nordic Wellness with a cutting-edge virtual training platform that addressed their needs on multiple fronts. By implementing Wexer’s on-demand content system, Nordic Wellness enabled their members to access high-quality, pre-recorded classes anytime, anywhere, ensuring unmatched flexibility. This allowed the company to significantly reduce staffing costs by offering virtual classes across all their locations, eliminating the need for live instructors in every gym. The platform’s user-friendly design and high-quality content met the expectations of tech-savvy members, while the centralized system made it easy for Nordic Wellness to scale the solution across Sweden. The integration of Wexer not only enhanced member satisfaction but also improved the gym chain’s operational efficiency, aligning perfectly with their goal of delivering premium fitness experiences at an affordable price.

Key Insights and Data on Wexer Usage at Nordic Wellness

Wexer’s platform has empowered Nordic Wellness to provide a high-quality training experience, available on demand. The recent data from Nordic Wellness shows impressive figures that underline the platform’s impact:

  • Total Annual Virtual Experiences: Over 1.4 million virtual experiences were delivered through Wexer, with scheduled virtual classes making up 99.78% of total views.
  • Total Minutes Streamed: Close to 51 million minutes of virtual fitness content were streamed across the Nordic Wellness clubs, equating to 847,042 hours annually.
  • Average Stream Time: The average stream time per class is 36 minutes, highlighting strong member engagement during virtual sessions.
  • Views per Player: Each Wexer player averages more than 5,000 plays per year, totaling around 14 classes per day.
  • Content Mix: Around 92.71% of the content streamed is third-party with Nordic Wellness’s own content comprising 7.29% of the total usage.

These data points demonstrate the critical role of virtual fitness at Nordic Wellness, as they can offer classes throughout the day, filling spaces that would otherwise be unutilized and extending access to members with demanding schedules.

“Wexer has allowed us to create our own virtual training content to compliment our live classes. We can maximize ROI by saving personnel costs and delivering high quality and consistent content for all members in all locations 24/7.“

~Robin Eliasson, Nordic Wellness ~

How Virtual Fitness Increased Member Usage and Engagement

The data showcases how Wexer’s platform has enhanced member usage and engagement at Nordic Wellness. By delivering an around-the-clock virtual fitness solution, Nordic Wellness can provide:

✅ Increased Access to Group Exercise: Virtual classes are scheduled throughout the day, enabling members to participate even during off-peak hours when live classes are unavailable. This helps fill traditionally inactive time slots and provides members the flexibility to work out on their own terms.

✅ Consistent Availability of Classes: With 280 active players streaming an average of 5,002 sessions per player per year, members have access to classes anytime. This consistency drives high participation and minimizes studio downtime.

✅ Diverse Class Selection: Nordic Wellness offers a wide range of engaging classes, ensuring members find something that suits their preferences. The addition of Nordic Wellness’s self-produced content has further enhanced engagement, allowing the gym to tailor offerings specifically for their Swedish clientele.

✅ Increased Duration of Engagement: Members spend an average of 36 minutes per virtual session, which translates into extended engagement, driving more value for both members and the gym.

Positive ROI and Cost Savings Through Wexer’s Platform

The implementation of Wexer’s virtual platform has not only driven member engagement but also yielded significant cost savings:

✅ Reduced Need for Live Class Instructors: Each Wexer player delivers around 5,000 classes per year. By reducing reliance on live classes, Nordic Wellness avoids costs associated with instructor wages, estimating potential savings of $250,000 per club annually by replacing a fraction of live classes with virtual sessions.

✅ Scalable Content Distribution: A single recorded class can be distributed across all 350+ Nordic Wellness locations, maximizing ROI by delivering consistent and quality experiences to all members without incurring additional instructor costs.

✅ Enhanced Member Retention and Attraction: The convenience and accessibility of virtual fitness improve member satisfaction, which in turn supports member retention. The innovative use of virtual fitness also serves as a selling point for attracting new members.

Key Ways Wexer Virtual Boosted Nordic Wellness’s Success

Through Wexer’s virtual fitness platform, Nordic Wellness achieved significant operational and engagement benefits:

  1. Flexible Workout Options: Virtual classes allow members to engage in fitness activities anytime, catering to busy lifestyles.
  2. Cost-Efficient Class Delivery: By substituting live classes with virtual sessions, Nordic Wellness reduces the need for instructor-led classes, leading to substantial annual savings.
  3. Space Optimization: The virtual platform enables the gym to utilize all areas continuously, filling off-peak hours and maximizing the usage of group training studios.
  4. Diverse Content for Broad Appeal: The combination of third-party classes and self-produced Nordic Wellness content ensures a range of options, enhancing member satisfaction and increasing engagement levels.
  5. Consistent Quality of Experience: Wexer’s standardized virtual fitness content aligns closely with live classes, allowing members to have a reliable and effective workout even if they miss scheduled live sessions.

Nordic Wellness’s integration of Wexer’s virtual fitness platform has been instrumental in advancing the gym’s mission to provide accessible, flexible, and engaging fitness experiences. With impressive annual streaming figures and cost efficiencies, the data underscores the transformative impact of virtual fitness at Nordic Wellness. By enhancing member satisfaction, reducing operational costs, and expanding the reach and accessibility of fitness programs, Wexer has positioned Nordic Wellness as a pioneer in virtual fitness, setting a high standard in the global fitness industry.

For gym operators seeking similar results, the Nordic Wellness case exemplifies how a strategic approach to virtual fitness can foster growth, optimize resources, and drive sustainable member engagement.

More Information:

See other Wexer Fitness Industry Case Studies:

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How AI Analytics Boosts Member Retention and Reduces Churn https://wexer.com/blog/how-ai-analytics-boosts-member-retention-and-reduces-churn/ Tue, 05 Nov 2024 16:02:14 +0000 https://wexer.com/?p=10228 Member retention is essential to maintaining a loyal client base and fostering sustainable growth in the fitness industry. Learning to leverage AI analytics offers gym owners the power to transform member retention, boosting member attendance and reducing churn. By understanding member behavior through advanced AI-driven data analytics, fitness centers can create more personalized, engaging experiences […]

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Member retention is essential to maintaining a loyal client base and fostering sustainable growth in the fitness industry. Learning to leverage AI analytics offers gym owners the power to transform member retention, boosting member attendance and reducing churn.

Read more: How AI Analytics Boosts Member Retention and Reduces Churn

By understanding member behavior through advanced AI-driven data analytics, fitness centers can create more personalized, engaging experiences that keep clients motivated and loyal. AI-driven data analytics, is the use of artificial intelligence (AI) to analyze data and make predictions or recommendations. It can help organizations make better decisions by automating time-consuming tasks, processing large amounts of data, and uncovering insights.

Recently, Paul Bowman, CEO of Wexer, and Dan Uyemura, CEO and Founder of PushPress, discussed member retention strategies, exploring the ways that AI-driven fitness technology and personalized service can enhance the member experience and support long-term engagement. As a leader in digital fitness solutions, Wexer, alongside PushPress, a comprehensive management software for small and mid-sized gym, demonstrates how modern fitness technology can help gyms implement successful member retention strategies that improve member satisfaction and reduce churn.

Dan Uyemura’s journey from software engineering to gym ownership led him to create PushPress, an AI-driven data platform specifically designed to support member retention with advanced analytics. This journey highlighted how fitness technology, when paired with personalized service, can transform gym management and help owners focus on keeping members engaged.

AI-Driven Data Insights for Effective Member Retention

Dan Uyemura’s background in technology provided him with a fresh perspective on managing fitness centers and pinpointing effective member retention strategies. As a gym owner, he saw firsthand the limitations of traditional gym management tools and recognized that successful member retention hinges on consistent attendance and personalized connection. After opening his own CrossFit gym in 2010, he realized existing solutions weren’t addressing critical areas like billing, membership tracking, and, most importantly, member retention.

This experience motivated Dan to create PushPress, a platform that uses fitness technology to support member retention strategies. PushPress simplifies administrative tasks, allowing gym owners to focus more on building relationships with members and enhancing engagement. By leveraging his technical expertise and knowledge of the fitness industry, Dan was able to develop a streamlined solution that directly addresses retention challenges, making PushPress an invaluable tool for small and mid-sized gyms.

Member Retention Strategies for Reducing Churn

Member churn, or the rate at which members leave a gym, is a primary concern for gym owners. High churn rates lead to what Dan calls a “leaky bucket” situation, where gyms must constantly bring in new members just to maintain their base. This makes effective member retention strategies crucial for gym stability and growth.

To combat churn, Dan emphasizes the importance of increasing member attendance. When members attend regularly, they’re more likely to remain engaged and committed to their fitness journey, creating a deeper connection to the gym. Fitness technology, like automated reminders and personalized follow-ups, plays a vital role in boosting attendance and engagement. Gym owners who prioritize these tools as part of their member retention strategies are more likely to create a loyal client base that remains dedicated to their facility in the long term.

“Get people into the gym 12 times a month and you cut your churn in half. What that turns into financially is like $100,000 a year.”

~ Dan Uyemura, CEO and Founder of PushPress ~

How To Leverage AI Analytics In Member Retention Strategies

AI-driven data transforms member retention strategies by providing gym owners with tools to manage facilities more efficiently and improve the member experience. AI can automate time-consuming tasks, such as billing and customer service, allowing gym owners to focus more on member engagement and personalized service.

AI-driven billing systems streamline renewals and payment reminders, reducing missed payments and cutting down on manual follow-ups. AI can also analyze attendance data, enabling gyms to send personalized reminders and motivational messages based on each member’s goals. By incorporating AI into their member retention strategies, gym owners create a more connected experience that resonates with members and helps reduce churn.

Looking to the future, AI’s potential in retention strategies is vast. Soon, gyms could see AI-powered workout programs that adjust in real-time based on progress and goals, virtual fitness assistants offering feedback on technique, and even automated inventory management for supplies. These advanced tools not only optimize operations but also allow gym owners to deliver a tailored experience that keeps members engaged and committed.

AI Analytics Create Better Decision-Making

Data analytics are essential for gym owners aiming to boost retention and enhance the member experience. Through fitness technology, gyms can gather and interpret data on attendance, engagement, and revenue trends, gaining insights to make informed decisions. For instance, tracking attendance patterns can help gyms identify peak times and popular classes, allowing for schedule adjustments that improve overall attendance.

Revenue data also plays a significant role in retention strategies, helping gyms assess financial stability, identify high-value members, and predict seasonal trends. Analyzing churn data can further strengthen retention strategies, revealing points where members are most likely to disengage. With these insights, gyms can implement targeted engagement initiatives, like onboarding programs and regular check-ins, to proactively address retention challenges.

AI-driven tools also enhance member retention strategies by streamlining data collection and reporting. Automated reports and AI predictions highlight members at risk of canceling and allow gym owners to send personalized messages encouraging them to stay engaged. By adopting these technologies, gyms create a member-focused culture that not only improves retention but fosters a loyal, supportive community.

Effective AI-Driven Member Retention Strategies

Dan Uyemura’s insights offer actionable tips for gym owners aiming to implement effective member retention strategies:

  • Focus on Retention Over Leads: Prioritizing existing members over constant lead generation helps build a stable, loyal client base. Members who feel valued are more likely to renew memberships and refer others, making retention an essential part of growth strategies.
  • Use Automation and AI: Leveraging AI to automate tasks, such as billing and data analysis, allows gym owners to dedicate more time to strengthening member relationships. This efficiency is key to successful retention strategies.
  • Adopt a Member-First Approach: Personalized attention—such as celebrating member milestones and supporting individual goals—creates a community where members feel valued, further boosting retention.

“”Smaller gyms need to lean into their distinct advantages and their distinct advantages are going to be community, personalized touch, knowing your first name. It’s more of a tribe.” —

~  Dan Uyemura, CEO and Founder of PushPress ~

Dan also stresses the importance of adaptability in retention strategies. The rise of AI, for example, represents a “tailwind” that gym owners can leverage to streamline operations and stay competitive. Embracing new tools and strategies allows fitness businesses to enhance the member experience and increase retention.

Dan’s proactive philosophy—“creating luck through action”—encourages gym owners to build connections, attend industry events, and continuously improve their environment. These actions foster valuable relationships and partnerships, positioning gym owners as leaders within their niche and enhancing retention efforts.

The discussion between Paul Bowman and Dan Uyemura highlights how effective member retention strategies can improve gym success and member satisfaction. By using technology to automate tasks and analyze member data, gyms can prioritize member engagement, streamline operations, and create a more personalized experience that keeps members loyal.

For gym owners aiming to remain competitive, focusing on retention over constant lead generation is essential. Implementing member retention strategies that incorporate fitness technology, automation, and personalized service can help gyms build a more resilient business model. By embracing these strategies, gym owners can not only attract new clients but also foster a supportive community that drives long-term growth and retention.

Check out how Wexer’s AI-driven data analytics can help you transform your member retention and churn strategies. Email usINFO@WEXER.COM

More Information:

PushPress

Dan Uyemura

Paul Bowman

Podcast 46:

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Ross Payne Returns To Wexer As Business Development Director Europe https://wexer.com/blog/ross-payne-returns-to-wexer-as-director-of-business-development-europe/ Thu, 17 Oct 2024 21:40:31 +0000 https://wexer.com/?p=10210 Wexer, a global leader in digital fitness solutions, welcomes the return of Ross Payne as the Director of Business Development Director Europe. Ross’s return brings fresh energy and a wealth of experience that will be instrumental in driving Wexer’s business forward. With more than six successful years in business development management roles at Wexer, Ross […]

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Wexer, a global leader in digital fitness solutions, welcomes the return of Ross Payne as the Director of Business Development Director Europe. Ross’s return brings fresh energy and a wealth of experience that will be instrumental in driving Wexer’s business forward.

Read more: Ross Payne Returns To Wexer As Business Development Director Europe

With more than six successful years in business development management roles at Wexer, Ross is no stranger to the company’s culture and objectives. Ross was instrumental in developing key partnerships, driving revenue growth, and expanding Wexer’s footprint in new markets. His experience and proven track record will be vital as the company enters its next phase of growth. The fitness industry is demanding more flexible and cost-effective solutions to provide fitness opportunities to members. Wexer is well-positioned to capitalize on the increasing demand for flexible and cost on-demand fitness solutions that help to lower fitness program costs.

“We are excited with the return of Ross Payne to Wexer’s leadership team. This underscores the company’s drive to push boundaries and expand its influence in the rapidly evolving fitness landscape.”

~Robert Louw, Chief Growth Officer, Wexer ~ 

The Importance of Business Development for Wexer’s Future

In a rapidly evolving fitness landscape, business development plays a critical role in shaping the future of companies like Wexer. The business development function focuses on identifying growth opportunities, forging new partnerships, and optimizing existing relationships to generate sustained value. For a company with a digital-first approach like Wexer, business development is essential to scale operations, expanding market reach, and driving innovation.

Ross’s leadership in this area will be crucial as Wexer navigates both established and emerging markets in Europe and beyond. His expertise in business strategy and relationship building will enable Wexer to stay ahead of the curve in a highly competitive market, particularly as the demand for digital fitness solutions continues to surge.

One of the key aspects of Ross’s role will be the cultivation of strategic partnerships. Wexer’s business model thrives on collaborations with gyms, corporate wellness programs, and other fitness providers, offering them a seamless way to integrate digital fitness into their services. These partnerships are crucial not only for Wexer’s growth but also for enhancing the fitness industry’s overall digital ecosystem. By working closely with partners, Ross will help Wexer innovate and adapt its solutions to meet the evolving needs of consumers and fitness providers alike.

“This was such an easy decision to make, and I am thrilled to rejoin Wexer at such an exciting time. The company’s dedication to making fitness more accessible through technology is inspiring, and I look forward to contributing to its next phase of growth.”

~ Ross Payne, Director of Business Development Europe, Wexer ~

The Rise of Digital Fitness and Wexer’s Role

The fitness industry has seen a massive shift toward digital solutions in recent years, accelerated by the COVID-19 pandemic and the changing preferences of consumers who now prioritize convenience, flexibility, and access to a wide variety of workout options. Wexer has been at the forefront of this movement, offering a comprehensive suite of digital fitness solutions that includes on-demand workout content, virtual classes, and cutting-edge fitness technology.

As Director of Business Development, Ross Payne will be instrumental in strengthening Wexer’s position in this increasingly digital fitness world. His return comes at a time when digital fitness is no longer just an added value but a necessity for many fitness providers looking to remain competitive. By leveraging Wexer’s industry-leading technology and diverse content offerings, Ross will help drive the adoption of digital fitness across Europe, enabling more people to enjoy high-quality fitness experiences regardless of location or circumstance.

Accelerating Growth Through Innovation

Another key focus for Ross will be fostering innovation. Wexer has always placed a strong emphasis on leveraging technology to create seamless fitness experiences, whether that’s through virtual classes, AI-driven personalization, or integration with wearables and other health technologies. With Ross’s strategic insight, Wexer will continue to push the envelope in terms of what’s possible in digital fitness.

In particular, Ross will help Wexer explore new technological advancements that can further enhance user engagement and satisfaction. This could include expanding the use of artificial intelligence (AI) to offer more personalized workout recommendations or developing more interactive and immersive fitness experiences that blend the physical and digital realms. With the fitness landscape continuing to evolve at a rapid pace, innovation will be the key to maintaining Wexer’s competitive edge.

“We are shaping the future of fitness by delivering innovative solutions that not only meet the demands of today’s hybrid workout culture but also enhance customer engagement and retention.”

~ Ross Payne, Director of Business Development Europe, Wexer ~

Ross’s return to Wexer is about more than just filling a leadership role—it’s a strategic move that reflects the company’s commitment to scaling its operations and staying ahead of market trends. Having been an integral part of Wexer’s earlier growth, Ross’s deep understanding of the company’s values, vision, and goals make him uniquely qualified to lead the business development charge in Europe. His return underscores Wexer’s focus on fostering long-term relationships and delivering solutions that meet the needs of today’s fitness consumers.

As Ross Payne re-assumes his role as Director of Business Development Europe, Wexer is primed to continue its growth in the region and beyond. His leadership will be key to driving business expansion through strategic partnerships, innovation, and a customer-centric approach. With Ross back on board, Wexer is set to strengthen its position as a global leader in digital fitness, making high-quality fitness more accessible to people everywhere.

Wexer’s future looks brighter than ever, and with Ross Payne leading business development efforts, the company is ready to tackle new challenges and seize emerging opportunities in the dynamic fitness landscape.

More Infomation:

Ross Payne LinkedIn profile

Robert Louw LinkedIn profile

Business Development Manager US

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Virtual Solutions to Instructor Gaps, Scheduling, And Expanding Reach https://wexer.com/blog/virtual-solutions-to-instructor-gaps-scheduling-and-expanding-reach/ Tue, 15 Oct 2024 22:38:18 +0000 https://wexer.com/?p=10202 In today’s rapidly evolving fitness landscape, gyms and fitness centers face constant challenges when it comes to instructor gaps, scheduling and expanding reach. Whether due to staffing issues, instructor availability, limited resources, or the changing demands of members, managing and maintaining a consistent, high-quality class fitness class schedule that attracts new members and retains existing […]

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In today’s rapidly evolving fitness landscape, gyms and fitness centers face constant challenges when it comes to instructor gaps, scheduling and expanding reach. Whether due to staffing issues, instructor availability, limited resources, or the changing demands of members, managing and maintaining a consistent, high-quality class fitness class schedule that attracts new members and retains existing members can be a significant struggle.

Wexer Virtual is designed to tackle instructor shortages and scheduling conflicts head-on by offering a seamless, 24/7 fitness experience that keeps members engaged and facilities thriving. In addition, Wexer Virtual expands your reach by offering popular instructor-led classes to remote members in the community, giving access to those who may never visit your facility or don’t attend your facility on a regular basis.

Drawing from insights in our Year in Review report, we’ll showcase how Wexer’s platform revolutionizes the fitness industry by delivering consistent, on-demand classes that adapt to the needs of modern-day fitness enthusiasts anytime and anywhere.

The Wexer Virtual Year in Review report highlights key findings from the Wexer virtual usage data about the most popular virtual classes and emerging trends in the fitness industry. Understanding these trends can help fitness centers better cater to the preferences of their members and optimize their virtual offerings.

  • Cycling is King: Cycling classes were the top choice on Wexer Virtual units, accounting for 50.8% of all classes played. This is likely due to the popularity of bike-only units and shared multi-functional studio spaces. With engaging, performance-based metrics displayed on-screen, virtual cycling classes provide a high-energy, motivating experience that keeps members coming back for more.
  • Shorter Classes are Preferred: When it comes to virtual workouts, members prefer shorter durations. The most popular class length for conditioning, cardio, and mind-body workouts is 20-30 minutes. This allows members to fit in an effective workout without taking up too much time in their busy schedules. Interestingly, 50% of all virtual cycling classes were in the 40-50 minute range, showing that members still value longer sessions for certain disciplines.
  • Peak Times for Virtual Classes: The report also highlights that the most active months for virtual classes were May, April, and January, with Wednesdays being the most popular day for workouts. Midday, between 12 pm and 5 pm, was the peak time for virtual class usage, reflecting the flexibility that Wexer Virtual offers for users to fit in their workouts at different times of the day.

How Wexer Virtual Tackles Instructor Shortages, Scheduling, And Expanding Reach

Staff shortages are an ongoing challenge across the fitness industry. Finding skilled instructors to lead group classes can be difficult, especially during off-peak hours, weekends, or holidays. Facilities may not have the resources to hire a wide range of instructors to cover every discipline, leaving gaps in the schedule or limiting the diversity of class offerings.

These shortages not only disrupt the member experience but can also lead to financial losses, as fewer classes or reduced variety can drive members away from the gym. This is particularly problematic in boutique fitness studios or smaller gyms, where a lack of instructors can severely impact the overall business.

Wexer Virtual offers an innovative solution that directly addresses the problem of instructor shortages. With a vast library of high-quality, pre-recorded fitness classes, Wexer Virtual enables facilities to provide consistent, round-the-clock access to workouts without relying on the availability of live instructors.

1. 24/7 Class Availability

Wexer Virtual ensures that fitness classes are always available, no matter the time of day. Whether members want to attend a cycling session early in the morning, a conditioning class during lunch, or a yoga session in the evening, Wexer Virtual can deliver a top-tier workout at any time. This eliminates the need to schedule live instructors for every class, reducing dependency on staffing.

2. Diverse Class Options

Wexer Virtual offers a wide range of fitness classes, from high-intensity interval training (HIIT) to mind-body workouts like yoga and Pilates. This variety allows fitness facilities to cater to different member preferences and provide classes across multiple disciplines without needing specialized instructors for each. This also helps attract and retain a broader audience by offering a rich selection of fitness experiences.

3. Consistent Quality

By using professional instructors to lead virtual classes, Wexer guarantees that members experience consistent, high-quality workouts every time. This eliminates the variability that can occur with live instructors and ensures that the experience meets the same high standards across every session, regardless of when it’s taken.

4. Addressing Scheduling Gaps

Another major issue facing fitness centers is managing scheduling conflicts. Members lead busy lives, and it can be difficult for them to attend classes that align with their schedules. Traditional gym schedules often favor peak hours, which can limit attendance for those with non-traditional work hours or other commitments. At the same time, facilities may not have enough members to justify scheduling live instructors during off-peak times, leading to empty studios and underutilized spaces.

Wexer Virtual helps fitness facilities overcome these scheduling conflicts by offering on-demand access to classes, empowering members to work out when it’s most convenient for them. Check out the key ways Wexer tackles scheduling challenges.

1. On-Demand Classes

One of the biggest advantages of Wexer Virtual is the ability for members to access workouts on their own schedule. Members can choose from a vast library of pre-recorded classes and play them at any time, ensuring that there is never a scheduling conflict. Whether they want to work out during the early hours of the morning, late at night, or in the middle of the day, Wexer’s platform offers the flexibility to meet their needs.

According to our Year in Review report, 75.9% of all virtual classes played on Wexer’s platform were on-demand. This shows just how popular and convenient on-demand workouts have become for users, allowing them to stay consistent with their fitness routines without worrying about missing a class due to time constraints.

2. Scheduled Classes for Peak Times

While on-demand workouts provide flexibility, Wexer Virtual also supports scheduled classes for facilities that want to maintain a traditional group exercise schedule. This is particularly beneficial during peak hours when live class attendance is higher. With scheduled virtual classes, members can enjoy the social aspect of working out with others, while still benefiting from the consistency and quality of a virtual instructor.

3. Maximizing Studio Usage

By offering both on-demand and scheduled classes, Wexer Virtual helps facilities maximize their studio space. During peak hours, fitness centers can continue offering live or virtual classes, while off-peak hours can be filled with on-demand virtual options. This ensures that studios remain active throughout the day, boosting member engagement and making better use of facility resources.

Wexer Virtual’s platform goes beyond simply offering fitness classes—it also enhances the member experience through creative and engaging virtual class setups. Whether it’s immersive cycling experiences or dynamic on-screen performance metrics, Wexer’s approach ensures that virtual classes are just as motivating and effective as live ones.

Popular virtual cycling classes, for example, offer multiple visual setups, including “road” footage that simulates outdoor cycling and studio settings with on-screen instructors and performance metrics. This provides members with a more engaging experience, making virtual workouts feel immersive and interactive.

For mind-body classes like yoga or Pilates, Wexer offers visually stunning studio setups that create a calming atmosphere, ideal for relaxation and focus. By providing a range of environments and formats, Wexer Virtual keeps workouts fresh and exciting, helping members stay motivated and engaged over time.

In addition to solving in-house scheduling challenges, Wexer Virtual opens up new opportunities by extending your fitness offerings beyond the walls of your facility. With Wexer, you can deliver your most popular and star instructor-led classes to remote members in the community. This means potential members who may not have the time, transportation, or proximity to visit your physical location can still participate in your classes. By offering virtual access, you increase your facility’s visibility, attract new members, and create a more inclusive fitness community, all while maintaining the quality and energy of your in-person experience.

The Future Shows Virtual Enhances Reach, Instructor Access, And Scheduling Options

Wexer Virtual is transforming the fitness industry by addressing three of its biggest challenges—instructor shortages, scheduling conflicts and how to increase membership. With its 24/7 virtual platform, Wexer enables fitness facilities to offer a wide range of high-quality, on-demand classes that fit seamlessly into members’ lives. By eliminating the need for constant instructor availability and offering flexible workout options, Wexer Virtual ensures that fitness centers can thrive, even in the face of staffing and scheduling challenges.

Are you ready to future-proof your fitness facility? Download our Year in Review report to explore these trends in greater detail and learn how Wexer Virtual can help you overcome the obstacles of today’s fitness landscape. Get the full report now!

Check Out The Virtual Group Fitness Market Industry Report

  • 72% of surveyed adults use digital fitness resources.
  • 57% of members expect to be offered digital experiences from their club.
  • The virtual fitness market growth will be from USD 108.3 billion in 2024 to USD 189.2 billion by 2032

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Case Study: BlueFit Tackles Instructor Challenges With Wexer https://wexer.com/blog/case-study-bluefit-tackles-instructor-challenges-with-wexer/ Mon, 30 Sep 2024 20:00:28 +0000 https://wexer.com/?p=10185 With the partnership with Wexer, BlueFit addressed instructor challenges by enabling them to fill gaps in their schedule, offer a broader variety of classes, and provide a reliable alternative when live instructors aren’t available. Through Wexer, BlueFit is successfully elevating member experiences and driving more member engagement. Founded in Sydney in 2007, BlueFit is a […]

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With the partnership with Wexer, BlueFit addressed instructor challenges by enabling them to fill gaps in their schedule, offer a broader variety of classes, and provide a reliable alternative when live instructors aren’t available. Through Wexer, BlueFit is successfully elevating member experiences and driving more member engagement.

Founded in Sydney in 2007, BlueFit is a facility management company that runs over 35 leisure centers, serving 25,000 members across Australia. Their mission is to inspire community activity through transparent partnerships and quality service. In line with this vision, BlueFit began exploring new ways to enhance member engagement, and in 2021, they partnered with Wexer, a leading provider of virtual fitness solutions.

BlueFit Instructor Challenges

BlueFit, like many fitness facilities, faced several challenges.

1. Unfilled Time Slots

Instructors weren’t always available for certain time slots, particularly during off-peak hours. This led to gaps in their timetable that affected member experience.

2. Instructor Shortages

Last-minute instructor cancellations often left BlueFit without a backup plan. This inconsistency impacted class attendance and member satisfaction.

3. Limited Class Variety

Despite their strong in-person class program, BlueFit realized they could offer more variety, especially for popular classes such as combat and core workouts, which required specialized instructors.

Recognizing these gaps, BlueFit’s Chief Experience Officer Otua Attuquayefio began exploring virtual solutions to provide consistent, engaging, and flexible fitness options. 

“Wexer helps alleviate staffing pain points, providing quality virtual classes when live instructors aren’t available

~Otua Attuquayefio, Chief Experience Officer at BlueFit ~

Why BlueFit Chose Wexer

1. Value for Members

Virtual fitness provided added value for members by giving them access to a broad library of classes that fit around their schedules. Whether members wanted to work out early in the morning or during off-peak hours, Wexer’s platform ensured that fitness was always available.

2. Comprehensive Class Library

Wexer offered an extensive collection of classes, including those that were hard to run in-person, such as combat and core-focused sessions. This helped BlueFit diversify its timetable without hiring additional instructors.

Wexer offers a good mix of classes with the appropriate technology we were after.

~ Otua Attuquayefio, Chief Experience Officer at BlueFit ~

3. Cost-Effective Live & Virtual Solutions

Running a variety of live classes can be expensive, especially when centers face budget restrictions. With Wexer, BlueFit could keep costs down by relying on virtual classes to fill gaps, offer covers, and extend their class schedule.

Integrate Wexer to complement your gym’s offerings without replacing your valuable instructors. This approach ensured that wevdidn’t sacrifice their live offerings, but instead enhanced group exercise (GX) programs with a flexible virtual component

~ Otua Attuquayefio, Chief Experience Officer at BlueFit ~

4. Wexer’s Seamless Integration

Wexer’s platform was seamlessly integrated into BlueFit’s existing system, allowing them to offer both on-demand and live virtual classes across their facilities. The virtual classes filled the gaps in their timetable and provided a reliable backup for instructor absences. BlueFit could now run high-quality virtual classes whenever needed, ensuring members had access to consistent fitness programming.

Otua highlighted the ease of integrating Wexer’s system into BlueFit’s operations, stating, “Wexer’s system seamlessly integrates into your existing setup, minimizing technical issues and support headaches.”

Wexer’s virtual fitness solution also provided additional engagement tools, including interactive content and themed workouts. These features helped make workouts more exciting and tailored to the needs of their diverse member base. This variety was key in attracting members who might not have participated in group classes otherwise.

The Results: Increased Engagement and Enhanced Member Experience

Since incorporating Wexer, BlueFit has seen several measurable improvements

✅ Tripled Class Offerings

With Wexer’s content library, BlueFit’s on-demand class offerings have tripled, significantly expanding their fitness options for members. This increase in available classes has helped BlueFit maintain a robust schedule, even during traditionally low-attendance times.

✅ 8% Growth in Member Event Attendance

Wexer’s dynamic and interactive content has also contributed to an 8% increase in member event attendance. By promoting special events and themed workouts through Wexer’s platform, BlueFit has been able to attract more members to participate in fitness activities, creating a lively and engaging environment.

They can incorporate gym promotions with Wexer’s interactive content and standard event features, making each workout session unique and exciting. This feature has become a key selling point for BlueFit’s events, helping them stand out in a competitive market.

✅ Improved Group Exercise Attendance

Wexer’s virtual classes have provided members with a taste of what to expect in live classes, helping them build confidence before attending in-person sessions. This has resulted in increased GX attendance, particularly for classes that were previously underperforming.

“Wexer’s virtual classes are a hit with members, providing a reliable fallback when live classes aren’t an option.” Members have come to appreciate the convenience and reliability of having virtual options available, making them more likely to participate in group exercise programs overall.

~Otua Attuquayefio, Chief Experience Officer at BlueFit ~

BlueFit’s Commitment to Member Experience

For BlueFit, the partnership with Wexer is about more than just filling gaps; it’s about providing a superior member experience that keeps people coming back. The integration of virtual fitness allows BlueFit to offer something for everyone, from seasoned gym-goers to those just beginning their fitness journey.

Otua highlights the importance of member engagement, saying, “Enhance your gym’s class experience with interactive and themed content, making workouts more engaging for members.” With Wexer’s virtual fitness solutions, BlueFit did exactly that—providing a dynamic and varied experience that caters to the evolving needs of their members.

BlueFit’s approach to virtual fitness has also been about complementing their live offerings, rather than replacing them. The flexibility of Wexer’s platform has allowed BlueFit to optimize their facilities and offer more without additional operational complexity or cost.

Virtual Fitness Driving Member Growth

BlueFit’s partnership with Wexer has been a resounding success, demonstrating the potential of virtual fitness to transform the member experience and drive engagement in the leisure industry. By offering a wider variety of classes, filling schedule gaps, and providing reliable alternatives when live instructors aren’t available, Wexer has helped BlueFit elevate its fitness offerings and grow its member base.

As Otua sums up, “Optimize your facility with Wexer, offering on-demand and live virtual classes to meet diverse member needs.” With Wexer, BlueFit is not only addressing the current demands of its members but is also well-positioned to continue evolving and expanding its offerings in the future.

If you are a fitness operator looking to enhance their member experience and streamline their operations, let Wexer help you integrate virtual fitness solutions into traditional fitness and wellness models.

More Information:

BlueFit

Otua Attuquayefio, Chief Experience Officer at BlueFit

See other Wexer Case Studie:

GLL

Eat The Frog

OHM Fitness

wexer case study

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Digital Fitness Creates Customer-Centric Leisure Innovation https://wexer.com/blog/digital-fitness-creates-customer-centric-leisure-innovation/ Wed, 25 Sep 2024 15:22:58 +0000 https://wexer.com/?p=10179 In the rapidly evolving world of leisure management in digital fitness, maintaining a competitive edge requires a strong focus on accessibility and customer-centric innovation. BH Live exemplifies how fitness operators can use digital platforms to deliver inclusive, accessible fitness experiences tailored to diverse populations. BH Live is one of the UK’s leading leisure and event […]

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In the rapidly evolving world of leisure management in digital fitness, maintaining a competitive edge requires a strong focus on accessibility and customer-centric innovation. BH Live exemplifies how fitness operators can use digital platforms to deliver inclusive, accessible fitness experiences tailored to diverse populations.

Read more: Digital Fitness Creates Customer-Centric Leisure Innovation

BH Live is one of the UK’s leading leisure and event venue operators – a registered charity and social enterprise that designs and builds engaging experiences to inspire people and enrich lives.

In this Wexer interview, Paul Bowman, Wexer CEO, is joined by Rob Cunningham, Director of Leisure and Business Development at BH Live. Rob says his love of sports for rugby and general fitness motivated him to provide others with quality, conscious experiences.

Rob shares how BH Live deployed and executed various digital strategies and workflows to mobilize content creation. They discuss key metrics BH uses to gauge the success of digital experiences and how Gen Z is reshaping the leisure industry.

Digital Fitness Strategies

1. Expand Accessibility to Underserved Demographics in Digital Fitness

For leisure management in digital fitness, accessibility means far more than simply offering online workout videos. It’s about creating digital fitness programs that reach all demographics, especially those who face barriers to traditional fitness settings. BH Live has made a concerted effort to extend its reach to underserved populations, including individuals with long-term health conditions, low-income families, and other marginalized communities.

By working with local authorities, BH Live has expanded its fitness offerings to a wider audience, making fitness more inclusive than ever. Their digital-first strategy removes physical and financial barriers, ensuring that fitness is available to everyone. This approach sets a high standard for leisure management in digital fitness, demonstrating the potential of digital platforms to drive inclusivity and engagement.

“Ultimately with digital, we want to be broadening our audience, broadening our approach, and really getting the story out there.”

~ Rob Cunningham, Director of Leisure & Business Development at BH Live ~

2. Address Health Conditions and Varied Fitness Levels

A core aspect of BH Live’s success in leisure management and digital fitness is its ability to cater to individuals with different health conditions and fitness levels. Understanding that high-intensity workouts aren’t suitable for everyone, BH Live offers low-impact exercises, including chair-based workouts for those with limited mobility. These tailored fitness options are easily accessible through their digital platform, ensuring that even individuals with chronic health conditions can participate in regular fitness activities.

By prioritizing health-specific content, BH Live not only improves accessibility but also positions itself as a leader in leisure management in digital fitness, setting an example for other operators looking to widen their reach.

3. Drive Innovation To Meet Customer Demands 

Innovation is at the heart of successful leisure management in digital fitness. BH Live’s partnership with Wexer demonstrates how digital fitness platforms can be leveraged to offer a flexible and diverse range of fitness solutions. Through live streaming, on-demand content, and pre-recorded classes, BH Live has created a robust digital ecosystem that allows members to engage with fitness content on their own terms.

4. Create Flexibility Through Live Streaming And On-Demand Fitness

A critical factor in leisure management and digital fitness is flexibility. BH Live has embraced this by offering live-streamed classes, allowing members to attend their favorite fitness sessions from home in real-time. For members who can’t attend live sessions, pre-recorded content ensures they never miss out. This dual offering of live and on-demand content caters to varying schedules, making fitness accessible to all members, regardless of their time constraints.

This flexible, customer-centered approach is essential for maintaining engagement and satisfaction in leisure management in digital fitness. By giving members the power to choose how they participate, BH Live ensures its digital platform remains a valuable resource for a broad audience.

5. Provide Personalization through Familiar Instructors

Another innovative element of leisure management and digital fitness is personalization. BH Live recognizes that digital fitness isn’t just about offering content—it’s about building connections. By featuring local, familiar instructors in their live-streamed and pre-recorded classes, BH Live offers a personalized fitness experience that fosters a sense of community. This personal touch creates a deeper bond between members and the fitness center, a key strategy for increasing loyalty and long-term engagement.

Personalization in leisure management and digital fitness isn’t just a nice-to-have; it’s a must for fitness operators aiming to stand out in a crowded digital landscape. BH Live’s approach showcases how personalization can enhance member retention and satisfaction.


“Gen Z is driving more digital consumption than they are physical consumption. We need to break down the barriers to make it as easy as possible for them [Gen Z] to access.”

~ Rob Cunningham, Director of Leisure & Business Development at BH Live ~

6. Streamline Content Delivery in Leisure Management and Digital Fitness

Efficient content delivery is crucial to the success of leisure management in digital fitness. BH Live achieved this by utilizing existing infrastructure, including their current studios, to live-stream fitness classes. This streamlined approach allowed them to implement their digital strategy quickly and without heavy investment, making it a model of cost-effective digital transformation.

Regarding leisure management in digital fitness, content creation is often a major challenge. BH Live overcame this by empowering its local teams of instructors and studio coordinators. This allowed them to produce high-quality content in-house, ensuring authenticity and keeping production costs low. Instructors were given the autonomy to create and lead classes, while the leadership team ensured quality control through a streamlined approval process.

7. Maintaining High Standards in Digital Fitness Delivery

By empowering local teams and optimizing internal workflows, BH Live created a successful, scalable model for leisure management in digital fitness. This approach proves that with the right strategies, operators can deliver consistent, high-quality digital content without overburdening resources.

Maintaining high standards is critical for leisure management in digital fitness. BH Live’s rigorous quality control processes ensure that all digital content—whether live-streamed or pre-recorded—meets the same high standards as their in-person offerings. By balancing instructor autonomy with quality oversight, they deliver a polished, professional fitness experience to their members, enhancing their digital presence and reputation.

8. Create Long-Term Community Engagement in Digital Fitness

An essential component of leisure management and digital fitness is long-term community engagement. BH Live’s strategy extends beyond delivering fitness services to actively contributing to the community’s well-being. By targeting hard-to-reach groups, such as those with long-term health conditions and low-income families, BH Live ensures that its digital platform serves not just its members, but the broader community.

9. Drive Social Value through Digital Fitness Accessibility

BH Live’s commitment to accessibility in leisure management and digital fitness drives significant social value. By ensuring that their digital fitness offerings are available to underserved populations, they contribute to better public health outcomes while enhancing their brand’s reputation. This socially responsible approach aligns with the growing trend toward inclusivity and wellness in the fitness industry.

This dual focus on commercial success and community engagement positions BH Live as a leader in leisure management in digital fitness, setting an example for other fitness operators.

The Future of Leisure Management and Digital Fitness

In today’s fitness landscape, leisure management and digital fitness requires a delicate balance between innovation, accessibility, and customer-centered strategies. BH Live’s approach, which focuses on expanding access, driving innovation, and building long-term community engagement, offers a blueprint for success in the digital age. By embracing these strategies, fitness operators can meet the evolving needs of their members while creating meaningful social value.

Ultimately, the future of leisure management and digital fitness lies in the ability to make fitness accessible, flexible, and inclusive for all, ensuring long-term success for both operators and their communities. Check out more leisure management ariticles: GLL and Wexer Case Study: Making Fitness Accessible To All.

Check out how Wexer can help you transform your digital fitness journey. Email usINFO@WEXER.COM

More Information:

Paul Bowman

BH Live

Rob Cunningham

Podcast 45

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GLL and Wexer Case Study: Making Fitness Accessible To All  https://wexer.com/blog/gll-and-wexer-case-study-making-fitness-accessible-to-all/ Tue, 24 Sep 2024 13:07:43 +0000 https://wexer.com/?p=10172 Since its partnership with Wexer in 2016, Greenwich Leisure Limited (GLL), integrating Wexer’s extensive virtual class library into their offerings has played a crucial role in supporting GLL’s mission to make fitness accessible to all. GLL is one of the UK’s leading social enterprises in leisure and cultural services. They have undergone a significant digital […]

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Since its partnership with Wexer in 2016, Greenwich Leisure Limited (GLL), integrating Wexer’s extensive virtual class library into their offerings has played a crucial role in supporting GLL’s mission to make fitness accessible to all.

GLL is one of the UK’s leading social enterprises in leisure and cultural services. They have undergone a significant digital transformation with the addition of Wexer fitness and wellness content. GLL, a staff-owned, not-for-profit organization, manages over 270 leisure centers across the UK, offering a wide range of fitness, wellness, and cultural services to diverse communities.

In this case study, we’ll dive into how the partnership between GLL and Wexer evolved, the challenges it addressed, and the impact it has had on both GLL’s business and its members.

The Challenge: Meeting Diverse Member Needs

GLL faced a major challenge in providing its diverse membership with a seamless, consistent fitness experience. Their membership base spans different demographics, including youth, working professionals, and seniors, each with unique fitness needs and schedules. A key concern was ensuring that fitness offerings could cater to this broad audience without requiring large increases in live staffing, especially for smaller or budget-restricted centers.

Additionally, they needed a scalable, reliable solution to support the aging population, encouraging seniors to stay active and feel confident in fitness spaces. This became extremely important after the pandemic and a growing priority for GLL.

“Where we had struggling centers or budget restrictions for live classes, virtual classes were a good way to build the program up again.” This reflected the reality that live classes alone couldn’t always fulfill member demands, particularly in under-resourced areas.

~Wendy Edwards, Fitness Class Manager for GLL ~

Why Wexer Makes Fitness Accessible To All?

GLL chose Wexer for several reasons, all revolving around the platform’s flexibility, quality, and scalability.

1. Vast Content Library

Wexer boasts an extensive collection of virtual fitness classes catering to various fitness levels and preferences. From low-impact workouts designed for seniors to high-intensity interval training (HIIT) for more advanced classes, Wexer’s content library made it possible for GLL to meet the wide-ranging fitness needs of its members.

“The expansive library of 100+ low impact/senior classes has helped boost senior member facility usage. This feature addressed the concerns of aging members who needed low-impact and senior-friendly classes, ensuring inclusivity.”

~Wendy Edwards, Fitness Class Manager for GLL ~

2. Accessibility

One of the standout features that drew GLL to Wexer was its accessibility. By offering virtual classes through mobile platforms, GLL could make fitness content available anytime, anywhere. Whether members wanted to work out from home, during off-peak hours, or while traveling, Wexer’s platform gave them that flexibility.

3. Mobile Integration

The seamless integration of Wexer into GLL’s app provided members with instant access to all of Wexer’s virtual classes.The GLL mobile app uses the Wexer virtual classes and has become an essential part of GLL’s strategy. This is particularly valuable during periods when live classes aren’t feasible.

The GLL Solution: Wexer’s Comprehensive Digital Fitness Offering

By partnering with Wexer, GLL created a comprehensive digital fitness solution that complements their live offerings. The ability to integrate Wexer’s extensive virtual class library directly into their app meant that members could easily find and join fitness sessions that suited their needs and schedules.

The Wexer platform has served as an educational tool for GLL as well, helping staff to better understand member preferences. Wendy stated, “Wexer data helped explain what people were picking on demand vs. what was on the actual schedule.”This insight has been invaluable for refining and improving GLL’s overall class offerings.

GLL has also used Wexer to support underperforming centers and those with budget restrictions. Virtual classes provide a scalable and cost-effective solution to keep members engaged even when live instructors aren’t available. 

“The stats for the first couple of months of 2024 have tripled since last year. In addition, our mobile engagement increased 2% YOY during our slower summer time.

~Wendy Edwards, Fitness Class Manager for GLL ~

The GLL Stats: Increased Member Engagement and Senior Confidence

Since 2016, Wexer’s virtual fitness platform has driven significant results for GLL, particularly in terms of member engagement and usage. 

✅ Member Engagement 6% Year-Over-Year Growth

In the first quarter of 2024, GLL saw a 6% year-on-year (YOY) growth in member engagement, translating to an additional 2,610 classes across all centers.

✅ Mobile Engagement Increased 2% Year-Over-Year

The impressive growth GLL has experienced since adopting Wexer is supported by the ability to offer classes year-round, even during traditionally slower periods like the summer months. 

✅ Increase In Senior Usage & Memberships

Another significant impact has been the positive response from senior members, a demographic that required additional encouragement to return to fitness centers following the pandemic. With over 100 low-impact and senior-focused classes, Wexer provided a welcoming and accessible way for seniors to re-engage with their fitness routines.

This not only boosted daily senior member facility usage but also contributed to an increase in senior sign-ups, further proving the effectiveness of Wexer’s targeted offerings.

“Since the lockdown, seniors needed more encouragement to come back into the centre. Having Wexer helped us build their confidence in the gym again.” ~Wendy Edwards, Fitness Class Manager for GLL ~

Also check out this interview where Paul Bowman speaks with the National Product Manager of GLL, Owen Maskell. Owen utilizes his business experience to carefully curate gym experiences for the diverse local communities GLL serves.

The GLL Transformation With Wexer Digital Fitness

One of the key factors behind the success of GLL’s digital transformation is the strong partnership with Wexer. Wendy praised the Wexer team for their responsiveness and support, stating, “Karen’s brilliant. She’s always at the end of the phone. Anything new that we need or need help with, she is there.” This ongoing collaboration has allowed GLL to continually improve their digital offerings and address members’ needs in real time.

Furthermore, GLL values how well Wexer understands their membership demographic. As Wendy highlights, “We have to ensure in each partnership we work with that they understand the demographic we have at our centers and it matches.” This alignment between Wexer’s offerings and GLL’s member needs has been critical to the success of their virtual fitness program.

“It’s about trying to serve as many people as possible. Especially with the number of activities we offer. There is generally something for everyone. We also use technology to supplement what we offer. It’s about trying to use every tool possible to help people along their journey.” ~ Owen Maskell, National Product Manager at GLL ~

Conclusion: A Future of Continued Growth and Engagement

GLL’s partnership with Wexer has been a game changer in its efforts to offer high-quality, accessible fitness solutions to its members. The digital transformation enabled by Wexer has not only driven significant growth in member engagement, but also provided a crucial tool for re-engaging seniors and boosting facility usage across all age groups.

By leveraging Wexer’s extensive content library and mobile integration, GLL is well-positioned to continue providing valuable fitness solutions that meet the diverse needs of its members. With strong support from the Wexer team and the ability to scale offerings to meet changing member demands, GLL is set for continued success in its mission to make fitness accessible to all.

Wendy sums it up perfectly: “Since partnering with Wexer, we’ve been able to ensure that our fitness is accessible to all members, regardless of age or ability, can access high-quality fitness content whenever they need it.”

Check out the case study and contact Wexer to help with your digital fitness and wellness transformation!

About Greenwich Leisure Limited (GLL)

Check out other case studies: East The Frog and OHM Fitness.

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APAC Tackles Labor & Rural Issues With Fitness Education And Digital Technology https://wexer.com/blog/apac-tackles-labor-rural-issues-with-fitness-education-and-digital-technology/ Tue, 10 Sep 2024 16:56:41 +0000 https://wexer.com/?p=10164 Paul Bowman sits down with Sean Tan to discuss the evolving landscape of fitness education and labor shortages faced by the fitness industry in the Asia-Pacific (APAC) region. Sean Tan is the Founder and CEO of RXERCISE HEALTH, Director of the APAC Health & Fitness Association (HFA), and President & Co-Founder of the Singapore Fitness […]

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Paul Bowman sits down with Sean Tan to discuss the evolving landscape of fitness education and labor shortages faced by the fitness industry in the Asia-Pacific (APAC) region.

Read more: APAC Tackles Labor & Rural Issues With Fitness Education And Digital Technology

Sean Tan is the Founder and CEO of RXERCISE HEALTH, Director of the APAC Health & Fitness Association (HFA), and President & Co-Founder of the Singapore Fitness Alliance (SFA). With a background in private equity, football, and law, Sean brings a wealth of experience to this conversation, emphasizing the crucial role of fitness education in addressing the region’s labor shortages and rural market dynamics.

Sean provides a comprehensive analysis of the fitness landscape in APAC countries, focusing on both the challenges and growth opportunities. He emphasizes the potential for developing digital fitness content tailored for mobile devices in rural areas, improving fitness education for the labor force, and the growth of mindfulness communities.

Untapped Market Potential in APAC

The APAC fitness market offers substantial growth potential because of low gym penetration and physical activity rates. Unlike more developed regions, where fitness culture is well-established, many APAC countries are still in the early stages of adopting regular exercise habits. This presents a significant opportunity for businesses to expand their presence by investing in fitness education to raise awareness and promote a culture of fitness.

Fitness education can play a pivotal role in bridging the gap between awareness and participation. By educating the public on the benefits of regular physical activity and providing accessible fitness education programs, businesses can tap into this largely untapped market. This approach is particularly important in densely populated urban centers, where rising incomes and lifestyle changes are driving demand for health and wellness services.

Diverse Market Dynamics in APAC

The APAC fitness market is characterized by its diversity, necessitating tailored fitness education strategies to meet the unique needs of each country. Unlike the more uniform Western markets, APAC’s patchwork of cultures, languages, economic conditions, and consumer behaviors demands customized approaches to fitness education and market entry. A one-size-fits-all strategy can be ineffective or even detrimental in this region.

Economic conditions vary widely across APAC. In some countries, boutique fitness centers are thriving, while in others, the fitness market remains underdeveloped, with low gym penetration and physical activity rates. For example, urban centers in China and India are experiencing rapid growth in boutique fitness studios, catering to younger, affluent consumers. In contrast, markets like Indonesia and the Philippines are still emerging, with many people lacking access to structured fitness programs.

Labor market dynamics add another layer of complexity. In countries such as Thailand, an aging population creates a labor shortage, affecting various sectors, including fitness. The industry’s reliance on a vibrant and well-trained workforce underscores the importance of fitness education in maintaining service quality and meeting growing demand.

For companies aiming to enter or expand into APAC, understanding local contexts and developing country-specific fitness education strategies is crucial. Tailoring approaches not only improve the chances of success but also fosters stronger connections with customers, driving sustained growth in the region.

“There are so many hard to get and rural places that it doesn’t make sense to build gyms or studios there. Connection by platforms like Wexer with content would be fantastic for those regions.”

~ Sean Tan, Owner and Founder of RXERCISE HEALTH ~

Labor Supply Challenges in the Fitness Industry

APAC’s fitness industry faces significant labor supply challenges, particularly because of aging populations in several countries. In Thailand, for instance, the demographic shift is leading to a shrinking workforce, directly impacting the fitness sector. This underscores the need for enhanced fitness education programs to develop a new generation of fitness professionals.

Fitness centers depend on a steady supply of energetic, well-trained staff to run programs, engage clients, and manage operations. However, the shortage of qualified professionals, exacerbated by the aging population, makes it difficult to maintain service quality and meet increasing demand. Fitness education programs must address these challenges by providing specialized training and creating clear career pathways to attract and retain talent.

Additionally, the growing number of older adults increases the demand for fitness programs tailored to this age group. This trend further highlights the need for specialized fitness education to equip professionals with the skills required to meet the needs of an aging population.

“One of the missing pieces to the labor shortage is education and helping to chart a career pathway for everybody in the fitness industry.”

~ Sean Tan, Owner and Founder of RXERCISE HEALTH ~

The Importance of Fitness Education and Training

Addressing labor shortages and improving the quality of fitness professionals in APAC is crucial as the industry grows. Expanding fitness education and training initiatives is key to preparing a new generation of skilled professionals, especially in countries like Thailand, facing demographic shifts and workforce reductions.

One promising initiative is the planned launch of the Singapore Academy for Fitness and Exercise. This academy aims to provide structured career pathways for individuals entering the fitness industry, offering comprehensive fitness education and training beyond basic certifications. By setting high standards for fitness education, the academy will help fill gaps in the labor market and elevate the overall quality of service.

The academy’s focus on clear career pathways is vital for attracting and retaining talent. By offering structured progression from entry-level to advanced positions, the academy can make careers in fitness more appealing and sustainable. This approach is essential in a region where fitness is still emerging and career opportunities may be less well-known.

The Singapore Academy for Fitness and Exercise represents a proactive response to labor shortages and quality challenges in APAC. By providing thorough fitness education and creating career pathways, the academy will support the industry’s growth and ensure high standards of service, addressing both immediate needs and long-term sustainability.

Boutique Fitness Growth and the Role of Fitness Education

Boutique fitness centers are at the forefront of growth in many APAC countries, marking a significant shift from the traditional gym models seen in more developed regions. These boutique studios, offering specialized and community-focused experiences, are becoming increasingly popular, often surpassing traditional gyms in attracting clients.

This trend is driven by diverse and younger populations in APAC who are drawn to the personalized and engaging experiences provided by boutique studios. These centers cater to niche markets with specialized classes like yoga, pilates, HIIT, and spinning, aligning with urban consumers’ evolving preferences. Fitness education plays a crucial role in ensuring that professionals are equipped with the knowledge and skills to deliver these specialized services effectively.

As the boutique fitness trend continues, the demand for high-quality fitness education will grow, ensuring that professionals can meet the evolving needs of clients and maintain the high standards expected in boutique environments.

Check out how Wexer can help you transform virtual fitness journey. Email usINFO@WEXER.COM

More Information:

Paul Bowman

Sean Tan on LinkedIn

HFA Website

SFA Website

Rxercise Health Website

Podcast 44

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]]> Virtual Group Exercise Solves Group Fitness Class Challenges  https://wexer.com/blog/virtual-group-exercise-solves-group-fitness-challenges/ Mon, 26 Aug 2024 20:27:09 +0000 https://wexer.com/?p=10157 Wexer’s Virtual Group Exercise (GX) solutions are designed to address instructor and scheduling challenges of running a group fitness program , offering a cost-effective, scalable alternative that enhances member satisfaction and optimizes facility operations. Group exercise programs have long been a cornerstone of fitness facilities, providing a communal environment that motivates members and encourages consistent […]

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Wexer’s Virtual Group Exercise (GX) solutions are designed to address instructor and scheduling challenges of running a group fitness program , offering a cost-effective, scalable alternative that enhances member satisfaction and optimizes facility operations.

Group exercise programs have long been a cornerstone of fitness facilities, providing a communal environment that motivates members and encourages consistent participation. However, these programs also present several challenges that can hinder their success. From the high costs of hiring skilled instructors to the limitations of scheduling and member retention, fitness facilities often struggle to deliver consistent, high-quality group exercise experiences.

Virtual Group Fitness Market Industry

  • 72% of surveyed adults use digital fitness resources.
  • 57% of members expect to be offered digital experiences from their club.
  • The virtual fitness market growth will be from USD 108.3 billion in 2024 to USD 189.2 billion by 2032

Top Challenges Of Group Exercise(GX) Programs For Fitness Facilities

GX Challenge 1: Instructor Availability

The Problem: One of the most significant challenges in managing group fitness programs is the availability of qualified instructors. Fitness facilities often struggle to find and retain skilled instructors who can deliver engaging and effective classes. This difficulty can lead to frequent class cancellations or inconsistent class schedules, frustrating members and reducing overall attendance.

The Impact: When classes are canceled or schedules are inconsistent, members become frustrated, which can lead to a decline in attendance and ultimately affect member retention. Members expect reliable, high-quality classes, and any disruption to the schedule can diminish their overall experience at the facility.

✅ Wexer’s Solution: Wexer’s Virtual GX solutions provide consistent instructor availability by offering virtual classes that are available 24/7. These virtual instructors ensure that classes can run as scheduled without the worry of instructor shortages or last-minute cancellations. This consistency leads to a more reliable class schedule, improving member satisfaction and helping to maintain high attendance and retention rates.

GX Challenge 2: Class Scheduling Constraints

The Problem: Scheduling group fitness classes are often constrained by the availability of instructors and the physical space within the facility. This limitation can result in overcrowded classes during peak hours and underutilized space during off-peak times. Additionally, members may find it difficult to attend classes that fit their schedules, leading to lower engagement.

The Impact: When members struggle to find classes that align with their availability, their engagement with the facility decreases. This can lead to a drop in participation rates, affecting the overall success of the group fitness program.

✅ Wexer’s Solution: Wexer’s Virtual GX solutions offer flexible scheduling options that allow facilities to provide classes anytime and anywhere, regardless of instructor or space availability. Virtual classes can be scheduled to cater to a wide range of member preferences, including early morning, late night, and off-peak hours. This flexibility increases member participation and satisfaction by offering classes that fit their busy lifestyles.

GX Challenge 3: High Operational Costs

The Problem: Hiring skilled instructors and maintaining consistent class quality can be expensive, significantly impacting a facility’s profitability. High operational costs may limit the variety of classes a facility can offer, as well as its ability to invest in other areas, such as facility upgrades or marketing. This financial strain can also lead to higher membership fees, potentially deterring new members.

The Impact: High operational costs can reduce the variety of classes available, leading to decreased member satisfaction and retention. Additionally, the financial burden may restrict a facility’s ability to expand or enhance its offerings, affecting long-term growth.

✅ Wexer’s Solution: Wexer’s Virtual GX solutions help reduce operational costs by minimizing the need for multiple live instructors. Virtual classes offer high-quality instruction at a fraction of the cost, allowing facilities to offer a broader variety of classes without increasing expenses. This cost efficiency not only improves profitability but also enables facilities to reinvest in other areas, enhancing the overall member experience.

Based on 10 classes per day – Adding a digital instructor will save up to $120K per site per year.

Challenge 4: Member Retention

The Problem: Inconsistent class quality or a lack of variety can lead to member dissatisfaction, resulting in decreased retention rates. Members are more likely to stay engaged with a fitness facility if they have access to a wide range of high-quality classes that meet their needs and preferences. When this variety or quality is lacking, members may seek alternatives affecting the facility’s long-term success.

The Impact: Poor retention rates can have a significant impact on a facility’s revenue and overall success. A high turnover rate increases the cost of acquiring new members, while also reducing the sense of community that is crucial for member engagement.

✅ Wexer’s Solution: Wexer’s Virtual GX solutions enhance member retention by providing a broad library of virtual classes that cater to diverse member preferences. These classes offer consistent quality and variety, ensuring that members always have access to workouts that meet their needs. By delivering what members want, when they want it, Wexer helps facilities maintain high retention rates and build a loyal member base.

“Wexer helps with some of the pain points of staffing at various times. It’s an opportunity for our members to enjoy diverse workouts while enjoying the flexibility to exercise on their terms.  ”

~ Otua McHardy, Chief Experience Officer, BlueFit Sydney, AU ~

The Wexer Virtual GX Advantage

Wexer’s Virtual GX solutions are designed to address the common challenges faced by fitness facilities in managing group exercise programs. By offering consistent instructor availability, flexible scheduling, cost efficiency, and enhanced member retention, Wexer provides a comprehensive solution that improves the overall success of group fitness programs.

1. High-Quality Content

Wexer offers access to a vast library of professionally designed workouts led by top industry instructors. This ensures that members receive high-quality instruction, regardless of when they choose to participate in a class.

2. User-Friendly Technology

Wexer’s platform is designed for seamless integration with existing systems, providing an easy-to-use experience for both members and facility operators. This user-friendly approach reduces the barriers to adoption and ensures that virtual classes are accessible to all members.

3. Scalability


Wexer’s solutions are scalable, making them suitable for fitness facilities of all sizes. Whether you operate a small boutique studio or a large health club, Wexer can help you offer a world-class fitness experience without the logistical challenges of traditional classes.

4. High Operational Costs

Reduce the financial burden of hiring and maintaining live instructors by offering a wide variety of classes without increasing operational expenses.

5. Member Retention

  • Provide a broad range of classes to meet all fitness levels and preferences.
  • Enhance member satisfaction with consistent, high-quality virtual offerings.

Transform Your Group Exercise Facility With Wexer Virtual

Wexer’s Virtual GX solutions are transforming the way fitness facilities deliver group exercise programs. By addressing key challenges such as instructor availability, class scheduling, operational costs, and member retention, Wexer provides a powerful tool that enhances member satisfaction and optimizes facility operations. If you’re ready to take your group fitness offerings to the next level, it’s time to explore the benefits of Wexer’s virtual solutions.

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